{"id":113,"date":"2025-07-31T13:18:51","date_gmt":"2025-07-31T13:18:51","guid":{"rendered":"https:\/\/watercenter.info\/index.php\/2025\/07\/31\/campanhas-de-e-mail-marketing-que-geram-resultados-minha-experiencia\/"},"modified":"2025-07-31T13:19:05","modified_gmt":"2025-07-31T13:19:05","slug":"campanhas-de-e-mail-marketing-que-geram-resultados-minha-experiencia","status":"publish","type":"post","link":"https:\/\/watercenter.info\/tr\/campanhas-de-e-mail-marketing-que-geram-resultados-minha-experiencia\/","title":{"rendered":"Sonu\u00e7 \u00dcreten E-posta Pazarlama Kampanyalar\u0131: Deneyimim"},"content":{"rendered":"

Sonu\u00e7 \u00dcreten E-posta Pazarlama Kampanyalar\u0131: Deneyimim<\/strong> E-posta d\u00fcnyas\u0131nda "Kimin akl\u0131na gelirdi ki?" derken "Vay can\u0131na, i\u015fe yar\u0131yor!" demeye b\u00f6yle ba\u015flad\u0131m. \u0130\u015fte size nas\u0131l oldu\u011funu anlataca\u011f\u0131m... hedef kitle segmentasyonu<\/strong>, \u00f6zelle\u015ftirme<\/strong> ve otomasyon<\/strong> Oyunumu de\u011fi\u015ftirdiler. Sadece mant\u0131kl\u0131 olmakla kalmay\u0131p, benim yapt\u0131\u011f\u0131m hatalardan ka\u00e7\u0131n\u0131rken sizi g\u00fcld\u00fcrebilecek ipu\u00e7lar\u0131na haz\u0131r olun. E-postalar\u0131n\u0131z\u0131 ger\u00e7ek d\u00f6n\u00fc\u015f\u00fcm makinelerine d\u00f6n\u00fc\u015ft\u00fcrmeye haz\u0131rsan\u0131z, benimle gelin!<\/p>\n

Hedef Kitle Segmentasyonu Sanat\u0131<\/h2>\n

Segmentasyon Neden Temeldir?<\/h3>\n

\u00c7al\u0131\u015fmaya ba\u015flad\u0131\u011f\u0131mda dijital medya<\/strong>Bunu fark ettim hedef kitleyi segmentlere ay\u0131rmak<\/strong> T\u0131pk\u0131 bir parti i\u00e7in do\u011fru k\u0131yafeti se\u00e7mek gibi. Bir galaya gidiyorsan\u0131z, parmak aras\u0131 terlikle gitmezsiniz, de\u011fil mi? Ayn\u0131 \u015fey pazarlama i\u00e7in de ge\u00e7erli! Hedef kitlenizi tan\u0131mak \u00e7ok \u00f6nemli. Sonu\u00e7ta, kalabal\u0131k bir gelen kutusundaki bir e-posta gibi kimse g\u00f6rmezden gelinmek istemez.<\/p>\n

Segmentasyon, olu\u015fturmaya yard\u0131mc\u0131 olur sonu\u00e7 \u00fcreten e-posta pazarlama kampanyalar\u0131<\/strong>Hedef kitlenizin dilinden konu\u015ftu\u011funuzda, ilgi duyma olas\u0131l\u0131klar\u0131 artar. Bu, a\u00e7 birine bir dilim pizza ikram etmek gibidir; hemen isteyeceklerdir!<\/p>\n

Hedef Kitlemi Nas\u0131l Segmentlere Ay\u0131rma \u00d6\u011frendim<\/h3>\n

Yolculu\u011fum, listemdeki herkese bir pazarlama e-postas\u0131 g\u00f6ndermemle ba\u015flad\u0131. Sonu\u00e7 mu? Tam bir fiyasko! Bu konuda bir mesaj\u0131n g\u00f6nderilece\u011fini bilmiyordum. takvim<\/strong> Herkesin ilgisini \u00e7ekmiyordu. \u0130\u015fte o zaman segmentasyon yapmay\u0131 \u00f6\u011frenmem gerekti\u011fine karar verdim.<\/p>\n

Ba\u011flant\u0131lar\u0131m hakk\u0131nda bilgi toplamaya ba\u015flad\u0131m. \u0130lgi alanlar\u0131n\u0131, ya\u015flar\u0131n\u0131 ve hatta bo\u015f zamanlar\u0131nda neler yapmaktan ho\u015fland\u0131klar\u0131n\u0131 sordum. Ard\u0131ndan gruplar olu\u015fturdum: programc\u0131lar, merakl\u0131lar ve hatta sadece meme ipu\u00e7lar\u0131 isteyenler. Art\u0131k her grup, ger\u00e7ekten \u00f6nemsedi\u011fi i\u00e7erikleri al\u0131yor.<\/p>\n

Segmentasyonu \u0130yile\u015ftirmeye Y\u00f6nelik \u0130pu\u00e7lar\u0131<\/h3>\n

\u0130\u015fte yol boyunca \u00f6\u011frendi\u011fim birka\u00e7 ipucu:<\/p>\n

    \n
  • Ak\u0131ll\u0131 Formlar\u0131 Kullan\u0131n<\/strong>Ki\u015filerinize ne almak istediklerini sorun. Bu, her ki\u015finin ne bekledi\u011fini anlaman\u0131za yard\u0131mc\u0131 olur.<\/li>\n<\/ul>\n
      \n
    • Verileri Analiz Edin<\/strong>Metriklere bak\u0131n. Bir grup e-postalar\u0131n\u0131z\u0131 a\u00e7m\u0131yorsa, mesaj\u0131n\u0131z\u0131 ayarlaman\u0131z gerekebilir.<\/li>\n<\/ul>\n
        \n
      • Test Et ve \u00d6\u011fren<\/strong>A\/B testleri yap\u0131n. Bir e-postan\u0131n iki versiyonunu g\u00f6nderin ve hangisinin daha ba\u015far\u0131l\u0131 oldu\u011funu g\u00f6r\u00fcn. Bu, arkada\u015flar aras\u0131nda bir yar\u0131\u015fma gibidir; kim iyi bir m\u00fccadeleden ho\u015flanmaz ki?<\/li>\n<\/ul>\n

        Bu ipu\u00e7lar\u0131yla hem e-posta a\u00e7\u0131lma oran\u0131m\u0131 art\u0131rd\u0131m hem de okuyucular\u0131mla daha g\u00fc\u00e7l\u00fc bir ba\u011f kurdum. T\u0131pk\u0131 arkada\u015flar\u0131n\u0131zla sohbet etmek gibi; neleri tart\u0131\u015fmaktan ho\u015fland\u0131klar\u0131n\u0131 bildi\u011finizde sohbet daha ak\u0131c\u0131 hale geliyor!<\/p>\n

        E-posta Ki\u015fiselle\u015ftirme: Ba\u015far\u0131n\u0131n S\u0131rr\u0131<\/h2>\n

        Ki\u015fiselle\u015ftirme Nedir ve Neden Kullan\u0131yorum?<\/h3>\n

        Ah, o e-posta ki\u015fiselle\u015ftirme<\/strong>Bir kediye parti \u015fapkas\u0131 takmak gibi: Herkes bay\u0131l\u0131r ama \u00e7ok az ki\u015fi nas\u0131l do\u011fru yap\u0131laca\u011f\u0131n\u0131 bilir. Temel olarak, genel bir e-postay\u0131 al\u0131p, onu alan ki\u015fi i\u00e7in yaz\u0131lm\u0131\u015f gibi g\u00f6r\u00fcnen bir \u015feye d\u00f6n\u00fc\u015ft\u00fcrmektir. Neden kullan\u0131yorum? \u00c7\u00fcnk\u00fc sizin i\u00e7in yaz\u0131lm\u0131\u015f gibi g\u00f6r\u00fcnen bir e-posta g\u00f6nderdi\u011fimde, a\u00e7\u0131p t\u0131klama olas\u0131l\u0131\u011f\u0131n\u0131z \u00e7ok daha y\u00fcksek! Kim e-postalar\u0131n\u0131n okunmas\u0131n\u0131 istemez ki, de\u011fil mi?<\/p>\n

        \u0130\u015fe Yarayan \u00d6zelle\u015ftirme \u00d6rnekleri<\/h3>\n

        \u015eimdi \u00f6rneklerden bahsedelim! \u0130\u015fte ger\u00e7ekten i\u015fe yarayan baz\u0131 \u015feyler:<\/p>\n\n\n\n\n\n\n\n
        \u00d6zelle\u015ftirme T\u00fcr\u00fc<\/th>\nNe Yapt\u0131m<\/th>\n<\/tr>\n<\/thead>\n
        \u0130smi Kullan<\/strong><\/td>\nMerhaba, arkada\u015f\u0131m! yerine Merhaba, John!<\/td>\n<\/tr>\n
        Sat\u0131n Alma Tabanl\u0131 \u00d6neriler<\/strong><\/td>\nBunu sat\u0131n ald\u0131n, belki bunu da be\u011fenirsin!<\/td>\n<\/tr>\n
        \u00d6zel Tarihler<\/strong><\/td>\n\u0130yi ki do\u011fdun Maria! \u015eu indirime bak!<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

        Bu k\u00fc\u00e7\u00fck \u015feyler her \u015feyi de\u011fi\u015ftiriyor. Sanki sanal bir sar\u0131lma gibi!<\/p>\n

        E-postalar\u0131n\u0131z\u0131 Etkili \u015eekilde Nas\u0131l \u00d6zelle\u015ftirirsiniz?<\/h3>\n

        \u015eimdi \u015funu merak ediyor olmal\u0131s\u0131n\u0131z: "Bunu nas\u0131l yapaca\u011f\u0131m sevgili dostum?" \u0130\u015fte birka\u00e7 pratik ipucu:<\/p>\n

          \n
        • Ki\u015finin Ad\u0131n\u0131 Kullan\u0131n<\/strong>Bu kolayd\u0131r ve ki\u015fiye kendini \u00f6zel hissettirir.<\/li>\n<\/ul>\n
            \n
          • Segmentasyon<\/strong>Ki\u015fi listenizi ilgi alanlar\u0131na g\u00f6re ay\u0131r\u0131n. Kahve seven birini tan\u0131yorsan\u0131z, ona kahve promosyonlar\u0131 g\u00f6nderin!<\/li>\n<\/ul>\n
              \n
            • A\/B Testi<\/strong>Hangisinin daha iyi sonu\u00e7 verdi\u011fini g\u00f6rmek i\u00e7in iki farkl\u0131 e-posta t\u00fcr\u00fc g\u00f6nderin. Bu, daha az deney t\u00fcp\u00fc ve daha fazla kahveyle bir bilim deneyi yapmak gibi!<\/li>\n<\/ul>\n

              Bu ipu\u00e7lar\u0131n\u0131 takip ederek, \u015funu g\u00f6receksiniz: Sonu\u00e7 \u00dcreten E-posta Pazarlama Kampanyalar\u0131: Deneyimim<\/strong> \u00c7ok be\u011fenilecekler!<\/p>\n

              E-posta Otomasyonu: En \u0130yi Arkada\u015f\u0131m<\/h2>\n

              E-posta Otomasyonu Nedir?<\/h3>\n

              E-posta otomasyonu, asla tatile \u00e7\u0131kmayan ve her zaman mesaj g\u00f6ndermeye haz\u0131r ki\u015fisel bir asistana sahip olmak gibidir. D\u00fc\u015f\u00fcn\u00fcn: Bir e-postay\u0131 bir kez yaz\u0131yorsunuz ve... puf<\/em>\u0130stedi\u011finiz ki\u015fiye, istedi\u011finiz zaman otomatik olarak g\u00f6nderilir! Sanki t\u00fcm s\u0131k\u0131c\u0131 i\u015fleri sizin yerinize yapan dijital bir klonunuz varm\u0131\u015f gibi. Ve evet, bu harika!<\/p>\n

              Otomasyon Rutinimi Nas\u0131l De\u011fi\u015ftirdi?<\/h3>\n

              Otomasyonu ke\u015ffetmeden \u00f6nce, saatlerce e-posta yaz\u0131p g\u00f6nderirdim. Tam bir kabustu! \u015eimdi, otomasyon sayesinde YouTube'da kedi videolar\u0131 izlemek gibi \u00f6nemli \u015feylere daha fazla zaman ay\u0131rabiliyorum. Otomasyon, daha... \u00fcretken<\/em> ve organize<\/em> Zaman\u0131m\u0131 daha iyi kullan\u0131yorum.<\/p>\n

              \u00d6rne\u011fin, takip\u00e7ilerim i\u00e7in programlama ipu\u00e7lar\u0131 i\u00e7eren bir dizi e-posta olu\u015fturdum. Bunlar\u0131 manuel olarak g\u00f6ndermek yerine, her \u015feyi planlad\u0131m! Art\u0131k biri abone oldu\u011funda, haz\u0131rlad\u0131\u011f\u0131m bir dizi e-posta al\u0131yor. Bu, e-postalara bo\u011fulmak yerine daha fazla i\u00e7erik olu\u015fturmaya odaklanabilece\u011fim anlam\u0131na geliyor.<\/p>\n

              Tavsiye Etti\u011fim Otomasyon Ara\u00e7lar\u0131<\/h3>\n

              \u0130\u015fte benim kulland\u0131\u011f\u0131m ve sizin de en iyi dostunuz olabilecek baz\u0131 ara\u00e7lar:<\/p>\n\n\n\n\n\n\n\n
              Alet<\/strong><\/th>\nTan\u0131m<\/strong><\/th>\n<\/tr>\n<\/thead>\n
              Mailchimp<\/td>\nYeni ba\u015flayanlar i\u00e7in harika, kullan\u0131m\u0131 kolay ve belli bir noktaya kadar \u00fccretsiz.<\/td>\n<\/tr>\n
              SendinBlue<\/td>\n\u00dccretsiz bir plan\u0131 var ve s\u00fcper etkili.<\/td>\n<\/tr>\n
              HubSpot<\/td>\nDaha kapsaml\u0131 bir \u015fey isteyenler i\u00e7in m\u00fckemmel, ancak biraz pahal\u0131 olabilir.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

              Bu ara\u00e7lar, olu\u015fturmama yard\u0131mc\u0131 oldu Sonu\u00e7 \u00dcreten E-posta Pazarlama Kampanyalar\u0131: Deneyimim<\/strong>Onlarla birlikte takip\u00e7ilerimden gelen etkile\u015fim ve yan\u0131tlarda \u00f6nemli bir art\u0131\u015f g\u00f6rebildim.<\/p>\n

              \n

              A\u00e7\u0131lma Oran\u0131: Ne Anlama Geliyor?<\/h2>\n

              D\u00fcnyaya ad\u0131m atmaya ba\u015flad\u0131\u011f\u0131mda e-posta pazarlama kampanyalar\u0131<\/strong>\u00d6\u011frendi\u011fim ilk \u015feylerden biri \u015fuydu... a\u00e7\u0131l\u0131\u015f oran\u0131<\/strong>Temel olarak, bu oran, g\u00f6nderdi\u011finiz toplam e-posta say\u0131s\u0131na oranla ka\u00e7 ki\u015finin e-postan\u0131z\u0131 a\u00e7t\u0131\u011f\u0131n\u0131 g\u00f6sterir. T\u0131pk\u0131 bir parti verip ka\u00e7 ki\u015finin geldi\u011fini merak etmek gibi. E\u011fer a\u00e7\u0131lma oran\u0131 d\u00fc\u015f\u00fckse, kendinize "Neyi yanl\u0131\u015f yapt\u0131m?" diye sorman\u0131n zaman\u0131 gelmi\u015f demektir.<\/p>\n

              A\u00e7\u0131lma oran\u0131m\u0131 nas\u0131l art\u0131rabilirim?<\/h3>\n

              A\u00e7\u0131lma oran\u0131m\u0131 art\u0131rmak i\u00e7in her zaman i\u015fe yarayan birka\u00e7 ipucunu takip ederim. \u0130\u015fte kulland\u0131\u011f\u0131m baz\u0131 p\u00fcf noktalar\u0131:<\/p>\n

                \n
              • Yarat\u0131c\u0131 Konular<\/strong>Her zaman ak\u0131lda kal\u0131c\u0131 ba\u015fl\u0131klar olu\u015fturmaya \u00e7al\u0131\u015f\u0131r\u0131m. Konu ilgi \u00e7ekici de\u011filse, kimse a\u00e7maz.<\/li>\n<\/ul>\n
                  \n
                • Segmentasyon<\/strong>E-posta listemi b\u00f6l\u00fcyorum. B\u00f6ylece her gruba daha alakal\u0131 mesajlar g\u00f6nderiyorum. Her misafir i\u00e7in ki\u015fiselle\u015ftirilmi\u015f bir men\u00fc olu\u015fturmak gibi.<\/li>\n<\/ul>\n
                    \n
                  • A\/B Testi<\/strong>Farkl\u0131 konu ba\u015fl\u0131klar\u0131 ve payla\u015f\u0131m zamanlar\u0131yla testler yap\u0131yorum. \u0130ki arkada\u015f aras\u0131nda bir yar\u0131\u015fma gibi: Kim izleyicinin dikkatini \u00e7ekecek?<\/li>\n<\/ul>\n

                    A\u00e7\u0131l\u0131\u015f Oran\u0131n\u0131 Etkileyen Fakt\u00f6rler<\/h3>\n

                    A\u00e7\u0131lma oran\u0131n\u0131 etkileyen bir\u00e7ok fakt\u00f6r olabilir. \u0130\u015fte her zaman g\u00f6z \u00f6n\u00fcnde bulundurdu\u011fum birka\u00e7 fakt\u00f6r:<\/p>\n\n\n\n\n\n\n\n\n
                    Fakt\u00f6r<\/th>\nTan\u0131m<\/th>\n<\/tr>\n<\/thead>\n
                    Ders<\/strong><\/td>\n\u0130yi bir ba\u015fl\u0131k \u015fart.<\/td>\n<\/tr>\n
                    G\u00f6nderen<\/strong><\/td>\nTan\u0131d\u0131k bir isim daha fazla g\u00fcven verir.<\/td>\n<\/tr>\n
                    Nakliye Program\u0131<\/strong><\/td>\nDo\u011fru zamanda g\u00f6ndermek her \u015feyi de\u011fi\u015ftirebilir.<\/td>\n<\/tr>\n
                    \u0130lgililik<\/strong><\/td>\nHedef kitleye do\u011frudan hitap eden e-postalar\u0131n a\u00e7\u0131lma olas\u0131l\u0131\u011f\u0131 daha y\u00fcksektir.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

                    A\u00e7ma Oran\u0131n\u0131z\u0131 \u0130yile\u015ftirmek \u0130\u00e7in \u0130pu\u00e7lar\u0131<\/h3>\n

                    \u0130\u015fte zamanla \u00f6\u011frendi\u011fim ve size de yard\u0131mc\u0131 olabilecek birka\u00e7 ipucu:<\/p>\n

                      \n
                    • Emojileri kullan\u0131n<\/strong>Burada ve orada bir emoji i\u00e7eri\u011finizi daha e\u011flenceli ve ilgi \u00e7ekici hale getirebilir.<\/li>\n<\/ul>\n
                        \n
                      • \u00d6zelle\u015ftirme<\/strong>Konu sat\u0131r\u0131na ki\u015finin ad\u0131n\u0131 yazmak, onu \u00f6zel hissettirir. Sanal bir kucakla\u015fma gibi!<\/li>\n<\/ul>\n
                          \n
                        • Kelime S\u0131n\u0131r\u0131<\/strong>Konu sat\u0131r\u0131n\u0131 k\u0131sa ve \u00f6z tutun. Kimsenin bir e-postay\u0131 a\u00e7madan \u00f6nce kitap okumaya vakti yoktur.<\/li>\n<\/ul>\n

                          E-posta Pazarlamas\u0131nda D\u00f6n\u00fc\u015f\u00fcm: Ke\u015ffetti\u011fim \u015eeyler<\/h2>\n

                          D\u00f6n\u00fc\u015f\u00fcm Nedir ve Neden \u00d6nemlidir?<\/h3>\n

                          D\u00f6n\u00fc\u015f\u00fcm, e-postam\u0131 alan birinin bir \u015fey yapmaya karar verdi\u011fi b\u00fcy\u00fcl\u00fc and\u0131r: t\u0131kla, sat\u0131n al, abone ol. T\u0131pk\u0131 bir film izlerken aniden sizi ekrana kilitleyen bir olay \u00f6rg\u00fcs\u00fcyle kar\u015f\u0131la\u015fman\u0131z gibi! D\u00f6n\u00fc\u015f\u00fcm\u00fcn... \u00f6nemli<\/strong> \u00c7\u00fcnk\u00fc onsuz, e-posta pazarlama \u00e7abalar\u0131m r\u00fczgara konfeti f\u0131rlatmak gibi olurdu. Buna g\u00fcvenemezsin, de\u011fil mi?<\/p>\n

                          D\u00f6n\u00fc\u015f\u00fcm\u00fcme Yard\u0131mc\u0131 Olan Stratejiler<\/h3>\n

                          Uzun deneme yan\u0131lmalardan (ve birka\u00e7 fincan ekstra kahveden) sonra, benim i\u00e7in ger\u00e7ekten i\u015fe yarayan birka\u00e7 strateji geli\u015ftirdim. \u0130\u015fte bunlar:<\/p>\n

                            \n
                          • Dikkat \u00e7ekici konu<\/strong>E-postam\u0131n konu sat\u0131r\u0131 bir kitab\u0131n ba\u015fl\u0131\u011f\u0131 gibi. \u0130lgi \u00e7ekici de\u011filse, kim a\u00e7mak ister ki?<\/li>\n<\/ul>\n
                              \n
                            • \u0130lgili \u0130\u00e7erik<\/strong>Okuyucular\u0131m\u0131n ger\u00e7ekten istediklerini iletmeye her zaman \u00e7al\u0131\u015f\u0131r\u0131m. Kimse s\u0131k\u0131c\u0131 e-postalar almaktan ho\u015flanmaz, de\u011fil mi?<\/li>\n<\/ul>\n
                                \n
                              • Harekete Ge\u00e7me \u00c7a\u011fr\u0131s\u0131<\/strong>\u0130yi bir harekete ge\u00e7irici mesaj olmazsa olmaz. Bu, onlara yapmalar\u0131n\u0131 istedi\u011fim \u015feye giden do\u011fru yolu g\u00f6steren bir GPS gibi.<\/li>\n<\/ul>\n\n\n\n\n\n\n\n
                                Strateji<\/th>\nTan\u0131m<\/th>\n<\/tr>\n<\/thead>\n
                                Dikkat \u00e7ekici konu<\/td>\nDikkat \u00e7eken ve merak uyand\u0131ran ba\u015fl\u0131klar.<\/td>\n<\/tr>\n
                                \u0130lgili \u0130\u00e7erik<\/td>\nOkuyucu i\u00e7in faydal\u0131 ve ilgi \u00e7ekici bilgiler.<\/td>\n<\/tr>\n
                                Harekete Ge\u00e7me \u00c7a\u011fr\u0131s\u0131<\/td>\nHemen harekete ge\u00e7ilmesini te\u015fvik eden ifadeler.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

                                E-posta D\u00f6n\u00fc\u015f\u00fcm Sonu\u00e7lar\u0131n\u0131 \u00d6l\u00e7me<\/h3>\n

                                D\u00f6n\u00fc\u015f\u00fcm sonu\u00e7lar\u0131n\u0131 \u00f6l\u00e7mek, test puanlar\u0131n\u0131 kontrol etmeye benziyor. E-postalar\u0131m\u0131 ka\u00e7 ki\u015finin a\u00e7t\u0131\u011f\u0131n\u0131 ve ka\u00e7 ki\u015finin ba\u011flant\u0131lara t\u0131klad\u0131\u011f\u0131n\u0131 g\u00f6steren analiz ara\u00e7lar\u0131 kullan\u0131yorum. Bu, neyin i\u015fe yarad\u0131\u011f\u0131n\u0131 ve neyin ayarlanmas\u0131 gerekti\u011fini anlamama yard\u0131mc\u0131 oluyor.<\/p>\n

                                \u00d6rne\u011fin, bir e-posta g\u00f6nderdi\u011fimde a\u00e7\u0131lma oran\u0131n\u0131n d\u00fc\u015f\u00fck oldu\u011funu fark edersem, bir dahaki sefere konu sat\u0131r\u0131n\u0131 de\u011fi\u015ftirebilirim. Mesele \u015fu ki... \u00f6\u011frenmek<\/strong> ve uyum sa\u011flay\u0131n. Ve inan\u0131n bana, bu konuda koca bir kitap yazacak kadar \u00e7ok hata yapt\u0131m!<\/p>\n

                                E-posta Pazarlamas\u0131nda En \u0130yi Uygulamalar: \u00d6\u011frendiklerim<\/h2>\n

                                Ka\u00e7\u0131nd\u0131\u011f\u0131m Yayg\u0131n Hatalar<\/h3>\n

                                Ah, o e-posta pazarlamas\u0131<\/strong>T\u0131pk\u0131 partiye her zaman gelen ama onu tekrar davet edip etmemekte karars\u0131z kald\u0131\u011f\u0131n\u0131z o arkada\u015f\u0131n\u0131z gibi. Bu s\u00fcre\u00e7te de\u011ferli dersler ald\u0131m ve i\u015fte birka\u00e7\u0131. yayg\u0131n hatalar<\/strong> ka\u00e7\u0131nmay\u0131 ba\u015fard\u0131\u011f\u0131m:<\/p>\n

                                  \n
                                • Segmentasyonu g\u00f6z ard\u0131 et<\/strong>Herkese ayn\u0131 mesaj\u0131 g\u00f6ndermenin bir anlam\u0131 yok. Her insan farkl\u0131d\u0131r ve mesajlar\u0131n\u0131z da \u00f6yle olmal\u0131!<\/li>\n<\/ul>\n
                                    \n
                                  • Test etmeyin<\/strong>Ah, me\u015fhur bir s\u00f6z vard\u0131r: "Oldu\u011fu gibi b\u0131rak!" A\/B testleri yapmak, k\u0131yafet denemek gibidir. Evden uyumsuz bir \u015fey giyerek \u00e7\u0131kmazs\u0131n, de\u011fil mi?<\/li>\n<\/ul>\n
                                      \n
                                    • S\u0131k\u0131c\u0131 konu sat\u0131rlar\u0131 kullanmak<\/strong>Konu ba\u015fl\u0131\u011f\u0131 tuzsuz ekmekten daha s\u0131radansa, kimse a\u00e7maz! Yarat\u0131c\u0131 olun!<\/li>\n<\/ul>\n

                                      Her Zaman Kulland\u0131\u011f\u0131m En \u0130yi Uygulamalar<\/h3>\n

                                      \u015eimdi, ger\u00e7ekten ne demek istedi\u011fimi konu\u015fal\u0131m... Yapmay\u0131 severim<\/strong>\u0130\u015fte her zaman uygulad\u0131\u011f\u0131m en iyi uygulamalardan baz\u0131lar\u0131:<\/p>\n

                                        \n
                                      • \u00d6zelle\u015ftirme<\/strong>Birine ismiyle hitap etmek \u00e7ok fark yarat\u0131r. Sanal bir sar\u0131lma gibidir!<\/li>\n<\/ul>\n
                                          \n
                                        • Kaliteli i\u00e7erik<\/strong>\u0130nsanlar\u0131n ger\u00e7ekten okumak isteyece\u011fi bir \u015fey sunun. \u0130pu\u00e7lar\u0131, haberler, hatta k\u00fc\u00e7\u00fck bir \u015faka!<\/li>\n<\/ul>\n
                                            \n
                                          • Uygun frekans<\/strong>S\u00fcrekli mesaj atan arkada\u015f olmay\u0131n. Haftada bir mesaj atmak harika!<\/li>\n<\/ul>\n

                                            E-posta Kampanyalar\u0131nda Yap\u0131lmamas\u0131 Gerekenler<\/h4>\n

                                            \u015eimdi gelelim as\u0131l konuya... yapma<\/strong>\u0130\u015fte her ne pahas\u0131na olursa olsun ka\u00e7\u0131nd\u0131\u011f\u0131m baz\u0131 tuzaklar:<\/p>\n\n\n\n\n\n\n\n
                                            Yap\u0131lmamas\u0131 Gerekenler<\/th>\nNeden?<\/th>\n<\/tr>\n<\/thead>\n
                                            Toplu e-posta g\u00f6nderme<\/td>\nBu, k\u00fct\u00fcphanenin ortas\u0131nda ba\u011f\u0131rmaya benziyor.<\/td>\n<\/tr>\n
                                            Metrikleri g\u00f6rmezden gelin<\/td>\nBakmazsan, i\u015flerin yolunda gitti\u011fini nas\u0131l bileceksin?<\/td>\n<\/tr>\n
                                            \u00c7ok fazla GIF kullanmak<\/td>\nBazen az\u0131 \u00e7o\u011funluktur. Karnaval istemiyoruz!<\/td>\n<\/tr>\n<\/tbody>\n<\/table>","protected":false},"excerpt":{"rendered":"

                                            Sonu\u00e7 Getiren E-posta Pazarlama Kampanyalar\u0131: Deneyimim'in i\u015finizi nas\u0131l d\u00f6n\u00fc\u015ft\u00fcrebilece\u011fini ke\u015ffedin! De\u011ferli ipu\u00e7lar\u0131 ve etkili s\u0131rlar \u00f6\u011frenin.<\/p>","protected":false},"author":1,"featured_media":115,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"categories":[9],"tags":[],"class_list":["post-113","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-estrategias-digitais"],"yoast_head":"\nCampanhas de E-mail Marketing Que Geram Resultados: Minha Experi\u00eancia<\/title>\n<meta name=\"description\" content=\"Descubra como as Campanhas de E-mail Marketing Que Geram Resultados: Minha Experi\u00eancia podem transformar seu neg\u00f3cio! 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